- Internet marketers, wherever they are in the world, they owe their big thanks to Matt Cutts. He is the Google search engine master, the one-man-show, the spam-wrestler, the face of Google’s all-powerful search algorithm, the influencer of all digital influencers and the primary reason for sleep deprivation in the SEO community.
- Search engine optimization (SEO) is the practice of improving and promoting a website to increase the number of visitors coming from search engines such as Google, Bing, and Yahoo! SEO is quite a complicated procedure, with many aspects. It deals with the words displayed on the page, and with the way, other sites link to the website. SEO helps search engines understand what each page on your website is about and how it will be useful to their users.